PPC Certification Courses

Become an expert in PPC at Faridabad's top digital marketing institute: Nikke Tech.

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About PPC

Pay-Per-Click (PPC) advertising is a popular and effective digital marketing strategy where advertisers pay a fee each time their ad is clicked. Essentially, it’s a way of buying visits to your site rather than attempting to earn those visits organically. PPC is most commonly associated with search engines like Google and Bing, but it is also used on social media platforms and other websites.

Benefits of PPC Course

A PPC course offers numerous benefits for marketing professionals and business owners. It provides a comprehensive understanding of PPC concepts, such as keyword selection, bidding strategies, and campaign optimization. Hands-on experience with tools like Google Ads enhances your ability to manage real-world campaigns.

The course covers advanced techniques like remarketing and audience segmentation to maximize performance. Staying up-to-date with industry trends and best practices keeps you competitive. Improved analytical skills help you interpret performance data and make informed decisions. Effective budget management strategies taught in the course reduce wasted spend and enhance ROI, boosting career prospects and driving business growth.

Introduction to PPC Advertising: This module provides a foundational understanding of PPC, its role in digital marketing, and its differences from organic search and display advertising. Participants learn the benefits of PPC for businesses.

Understanding Ad Platforms: Participants explore major PPC platforms such as Google Ads, Bing Ads, Facebook Ads, Twitter Ads, and LinkedIn Ads, including their operations, targeting options, ad formats, and bidding strategies.

Keyword Research and Selection: Focuses on keyword research for PPC campaigns. Participants learn to conduct comprehensive keyword research, assess search volume and competition, and select appropriate match types.

Ad Copywriting and Creative Design: Covers strategies for crafting compelling ad copy and creating visually appealing ad creatives. Participants learn to write engaging ad copy and design effective ads.

Campaign Setup and Structure: Discusses best practices for setting up PPC campaigns. Participants learn to structure campaigns, choose targeting options, set budgets and bidding strategies, and configure campaign settings.

Bid Management and Optimization: Covers techniques for optimizing bids to maximize ROI, including manual and automated bidding strategies, bid adjustments, and optimization tools.

Ad Extensions and Enhancements: Focuses on leveraging ad extensions to improve ad visibility and performance. Participants learn to implement various ad extensions effectively.

Tracking and Analytics: Introduces tracking mechanisms and analytics tools to measure PPC campaign performance. Participants learn to set up conversion tracking, use UTM parameters, and interpret data from analytics tools.

Remarketing and Audience Targeting: Covers strategies for implementing remarketing campaigns and advanced audience targeting options. Participants learn to target users through remarketing and leverage demographic, interest, and behavior-based targeting.

Optimization and Testing: Discusses continuous optimization techniques such as A/B testing, ad copy optimization, and landing page optimization. Participants learn to conduct experiments for ongoing optimization.

Campaign Management and Budget Allocation: Covers effective campaign management practices, including monitoring performance metrics, adjusting budgets, scheduling ads, and maintaining campaign health.

Compliance and Policies: Teaches participants about advertising policies and guidelines set by PPC platforms to ensure compliance and avoid ad disapprovals or account suspensions.

PPC Course Duration: 2 Months

A Pay-Per-Click (PPC) certification course designed to be completed in less than two months offers an intensive, immersive learning experience. This course equips participants with the essential skills to effectively manage and optimize PPC campaigns through hands-on, offline training. Here’s an overview of what to expect:

Course Structure and Schedule

Week 1-2: Introduction and Basics

Introduction to PPC: Overview of PPC advertising, its significance, and its role in digital marketing.
Understanding Ad Platforms: In-depth study of major PPC platforms like Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.

Week 3-4: Core Components

Keyword Research and Selection: Techniques for conducting comprehensive keyword research and selecting appropriate match types.
Ad Copywriting and Creative Design: Strategies for crafting compelling ad copy and designing effective ad creatives.

Week 5-6: Campaign Setup and Management

Campaign Setup and Structure: Best practices for structuring PPC campaigns, choosing targeting options, and setting budgets.
Bid Management and Optimization: Manual and automated bidding strategies to maximize ROI.

Week 7: Advanced Strategies

Ad Extensions and Enhancements: Implementing ad extensions to improve visibility and performance.
Remarketing and Audience Targeting: Strategies for targeting specific audience segments and running effective remarketing campaigns.

Week 8: Optimization and Compliance

Tracking and Analytics: Setting up conversion tracking, using UTM parameters, and interpreting analytics data.
Optimization and Testing: Continuous optimization techniques such as A/B testing.
Compliance and Policies: Understanding and adhering to advertising policies and guidelines.

Contact Us - Nikke Tech

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PPC Certification Program

Learning Methods: Offline